Bloom & Root
Bloom & Root came to us with a bold vision.
To become the go-to brand for a new generation of outdoor explorers. But the challenge was clear: the market was saturated with gear-first brands, and they needed to stand out as a lifestyle-first experience.
We partnered with their internal team to reposition NomadGear as more than a product — as a story. One of movement, grit, and freedom. We dug deep into the mindset of digital nomads, solo travelers, and Gen Z adventurers to define a visual and verbal language that speaks to freedom and purpose.
Bloom & Root came to us with a bold vision.
To become the go-to brand for a new generation of outdoor explorers. But the challenge was clear: the market was saturated with gear-first brands, and they needed to stand out as a lifestyle-first experience.
We partnered with their internal team to reposition NomadGear as more than a product — as a story. One of movement, grit, and freedom. We dug deep into the mindset of digital nomads, solo travelers, and Gen Z adventurers to define a visual and verbal language that speaks to freedom and purpose.
